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Riyadh, Capital of Arab Fashion

Last December, the Arab Fashion Council announced the opening of a new regional office in Riyadh, Saudi Arabia. Layla Issa Abuzaid was named Country Director for the Kingdom, and Princess Noura Bint Faisal Al Saud was appointed Honorary President of the Council on the same occasion. Both women are known for their leadership and successful careers.

Created in 2014, the Arab Fashion Council is the largest non-profit international non-governmental organization. It joins 22 Arab countries with the goal of developing a sustainable fashion infrastructure in Arab countries. Its main goal is to “promote the Arab fashion designers internationally, disseminate the fashion culture in the region and position the Arab World in the international map of fashion”.

“Putting Saudi Arabia on the international map of fashion” – Princess Noura Bint Faisal Al Saud
Princess Noura Bint Faisal Al Saud

Under its umbrella, the organization assembles not only a wide range of companies, but also professions: from fashion designers to models, photographer to hair stylists, makeup artists and art directors, etc. Twice a year, it is in charge of organizing the Arab Fashion Week in Dubai.

The KSA, a “powerhouse of investment in talent”

This new regional office is meant to act as a pillar supporting the growth of the fashion sector and all related activities in the country, also contributing to the diversification of the economy. Jacob Abrian, Founder and Chief Executive Officer of the Arab Fashion Council welcomed the announcement, describing the KSA as “one of the world’s powerhouses of investment in talent”, he also highlighted the two appointments as a recognition “of the leadership of Arab women in the region.”