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Tawseel: the Saudi startup revolutionizing home delivery

Mecca-based Tawseel is an app which offers the user the ability to deliver anything, anywhere through a smartphone. Already in use nationwide, the application is ready to take on the global market.

Could delivery times become a thing of the past? Founded in Mecca, with branches in the five biggest cities of Saudi Arabia, Tawseel is a startup which cuts the waiting time down to a few hours, thanks to their smartphone app.

Tawseel works in a way that is similar to popular ride-hailing apps like Uber, except that its drivers don’t transport people. Rather, it puts users in contact with its network of couriers. They pick up orders from grocery stores and other shops, and deliver them directly to their homes.

The application uses GPS and a communication system between drivers, allowing users to track their package. The price of the trip depends on the time and the distance traveled.

Tawseel, a growing success in Saudi Arabia

Tawseel has many advantages in Saudi Arabia, where the e-commerce sector is in full development, and people are harnessing the time saved in making personal trips.

For couriers and especially for young Saudis, the application is also a simple way to earn money or to round off the ends of the month. Delivery men receive 85% of delivery costs, earning up to 5,000 riyals per month (about 1,100 euros).

Eyes set on the globe

The Saudi startup has enjoyed major success in the Kingdom: Tawseel has recruited 5,000 independent drivers and reaching 400,000 downloads. The tech startup recently raised 1 million Saudi Riyals from the Wadi Makkah fund, as it looks to continue growing in the region.

Its goal is now set on international expansion and become an influential player in Saudi Arabia’s digital economy, which plays a vital role within the country’s Vision 2030 plan.