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Alicia Keys made a big impression at AlUla

Alicia Keys' visit to AlUla was an inspiring event for the feminist cause in Saudi Arabia. While her concert was an emotional moment, her participation in a major women's rights conference the day after the event made a lasting impression.

In continuation of her “One night only” performances, the singer-songwriter offered a historic concert in the mirror-covered Maraya venue in the middle of the desert. After performing her greatest hits, such as Empire State of Mind, the singer promoted her new album “Keys” to a lively audience.

Women to Women: a dialogue with an international theme

But the impact of her voice didn’t stop there! The American celebrity co-hosted a dialogue entitled Women to Women at Madrasat Addeera, a school for girls in AlUla, a strong symbol for female empowerment. Princess Reema bint Bandar Al-Saud, the kingdom’s ambassador to the United States, made a special trip from Washington, D.C., to share the role of guest speaker with Alicia Keys.



“I am here to learn and I would like you to teach me and for us to continue to be allies together. We are all very special and very important in this room and no one is more important than another. We are all on the same level.”
Alicia Keys.

Bringing together 60 inspiring women from Saudi Arabia, the conversation touched on the themes of power and progress in women’s rights around the world. The conference delivered on its promise to be an honest exchange of visions, successes, but also failures and challenges ahead for women’s rights around the world.

“If you have not been inspired, be the one to inspire. If you haven’t had a mentor, be the mentor. If you have not had the resources but have access to them, give them.”
Princess Reema bint Bandar Al-Saoud.