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At Paris Fashion Week, an Emirati brand put to fashion

As usual, the capital of fashion welcomed the elite of haute couture for the Paris Fashion Week 2021. And this year again, the Federation of Haute Couture joined the Arab Fashion Council to honor several Arab designers, as part of their operation "Welcome to Paris".

Designer Mariam Yeya mixes France and the Middle-East

Among others, Mariam Yeya, a Franco-Egyptian designer, presented on September 28 the new spring/summer 2022 collection of her brand ,Mrs. Keepa, at the Palais de Tokyo, emblematic place of the Paris Fashion Week shows.

Inspired by her double culture, this new collection fuses an elegant & simple French style that the designer knows well with the oriental embroideries and colors that she discovered later in the modern streets of Dubai.

A showroom made possible by a Franco-Arab collaboration

A year after their first collaboration at Fashion Week 2020, the “Welcome to Paris” initiative by the Federation of Haute Couture and the Arab Fashion Council, the largest fashion NGO in the Arab world, allows Mariam Yeya and other designers from the Middle East to showcase their creations.

“The project is in line with the Arab Fashion Council’s vision of building an Arab economy based on creativity and promoting Arab talent on a global scale,” Mohammed Aqra, director of strategy at the Arab Fashion Council, said in a statement last fall. “This is the first strategic alliance project with our French counterparts,” he added.

 

 

 

An alliance that seems to be perpetuated!