Two weeks after the explosions that devastated the city of Beirut, Lebanon, support initiatives are multiplying. This time it is the Dubai branch of the famous auction house Christie’s that is mobilizing to help the Lebanese capital.
The sale is entitled “We are all Beirut – Art for Beirut: A Charity Sale” and will take place in early November. This sale is first and foremost a declaration of love made by Caroline Louca-Kirland, Christie’s Middle East Managing Director: “Beirut has always been one of the most vibrant and creative capitals in the Arab world, producing some of the best artists in the region. Its art scene brings together all the cultural components of an active ecosystem: artists, museums, galleries, foundations, collectors and patrons,” she explained in an interview with ArabNews.
Art rescuing art
This sale will therefore be an opportunity for the brand to show its support for the city by sending it the funds generated by the sale of between 40 and 50 local and regional pieces of art, jewellery and design. The money raised will be used to rebuild Beirut’s art scene, including the Sursock Museum, the city’s architectural jewel damaged by the explosions.
In addition, Christie’s Dubai is launching an awareness campaign on social networks to give visibility to Beirut’s creative industries. The city, which was already hard hit by the economic and health crises, can boast of attracting support from all sides, thanks in particular to its international influence. Two days ago, the luxury brand Chanel announced a $700,000 donation to Lebanese NGOs working to rebuild the city and help the victims. Let’s hope that support will continue to flow…