British artist Sacha Jafri, confined to the five-star Atlantis The Palm hotel in Dubai, has been busy. He used his time in confinement to simply create the largest canvas ever done by a single artist. Now he plans to divide it up and auction it off to raise money to help underprivileged children impacted by the Covid-19 pandemic.
At first glance, one might think it was a nursery school painting workshop. But after checking, we are indeed in an evening room of the five-star Atlantis The Palm hotel in Dubai. This jumble of colors on the floor is the work of the British painter Sacha Jafri. He created a canvas entitled “The Journey of Mankind” which measures no less than 1986 square meters. A record that should in all likelihood enter the Guinness Book of World Records, although fame is not the artist’s driving force.
A charitable challenge
In fact, the objective pursued by the British painter is then to sell 60 parts of the complete work at auction, in order to raise more than 30 million dollars to help the children most affected by the consequences of the Covid-19 pandemic. Ultimately, the funds will help connect some of the poorest and most remote regions of the world to the internet.
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You can become a part of the biggest painting ever created! 🙌🏼 Join me in my journey to unite the world and change 10 Million children's lives by raising $30 Million dollars for charity. Help me to create this record-breaking painting. Visit www.humanity-inspired.com 🌏 🎨 Together United #HumanityInspired @globalgiftfoundation @unicef @unesco @atlantisthepalm @danaholdings @dubaiculture @dubaimediaoffice @dubaicares
A humanistic work
The painting is cut into different sequences, each telling a story, around themes such as the relationship between man and nature, the role of the mother, and human nature as a whole. It also gives a very special place to childhood since the painter, in different parts of his work, integrates drawings sent by young people from all over the world. A choice motivated, according to the artist, by the innocence found in children’s drawings, which are not yet contaminated by adult thoughts. “It seems that we humans have become a bit arrogant, and we now have the opportunity to unlearn everything we, as adults, thought we knew, and to relearn a new understanding of humanity, humility, empathy, and ultimately our future path of re-engagement, through the souls of our children,” he said.
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Sections of the Largest Painting ever Created on Canvas. ‘The Journey of Humanity’ (Over 1800 square meters) Aiming to connect 1billion people around the World, becoming the largest Social, Artistic & Philanthropic project in history, creating funds & support in the sectors of Health, Education & Connectivity for those in the poorest and most in-need areas of the World. Ultimately aiming to save the lives of 10million Children who desperately need our help. Once finished, my painting will be split into 60x Panels, and then individually named, numbered, catalogued & framed. With Thanks to our partners: @danaholdings, @atlantisthepalm, & our incredible Framer: @dubaipictureframing @neelstagram @fsrguae We aim to raise $30 million Dollars, from the sale of these 60x individually framed canvases at the Royal Gala Dinner & Charity Auction (@atlantisthepalm), for our cause. The eventually owners of each Canvas will own a piece of history, a section of The Largest Painting ever created on Canvas from this Record-Breaking Charity Auction. Each section is really starting to sing, which makes me so happy and excited for the progress of this mind-blowing collaboration. Make sure you chose your piece early, the value of this purchase will be exponential.. Together, we hope to change the World….🙏🙏💙🌎 Each section is starting to look so beautiful which makes me so excited…!! 🚀💜 With Thanks to our Charity & Government Partners: @unicef @dubaicares @globalgiftfoundation @unesco @refugees @dubaimediaoffice @dubai @dubaiculture @expo2020dubai @faz3 @uaegov @mckduae @nak #HumanityInspired #TheJourneyofHumanity #StrongerTogether #PrayerForHumanity #ChildrenoftheWorld #LargestPaintingEverCreatedOnCanvass #PrayForHumanity #GuinessWorldRecord
The sale will be broadcast live in 14 countries. UNICEF, UNESCO, the Global Gift Foundation, Dubai Cares, and the UAE government are all partners in the project, which is also supported by celebrities such as French footballer Kylian Mbappé, actress Eva Longoria, and singer Lara Fabian.