The very first TikTok House, you know, these houses where young content creators come together to stimulate their creativity and pool their resources, will see the light of day in Jordan, a first in the Middle East.
A “digital creativity cluster”. This is how we could define the notion and function of TikTok Houses, these houses, often large mansions, where budding or confirmed Z generation influencers meet. Beitna in Jordan will be the first of its kind in the Middle East. Located on the outskirts of the capital Amman, Beitna, it is not yet known which influencers the house will bring together, simply because the decision has not yet been made. For the moment, young content creators are submitting their candidacies and, in February, the ILNA إلنا COLLECTIVE, (a digital fashion newspaper and creative center run by independent Arab talents, which manages the project), will make public the list of the lucky ones.
Living with the times
In any case, according to the platform’s Instagram page, Beitna’s vocation is to create a collaborative environment that aims to nurture and grow the emerging talent of this new digital era. The initiative wants to offer like-minded creative profiles the opportunity to meet, network and develop their clientele. A strong signal from the region that it wants to capitalize on these new business models, and on those who are the key players. To be continued…