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10.23.2020
Middle East: brands committed to the fight against breast cancer
Several Arab fashion brands have publicly proclaimed their commitment to the fight against breast cancer on social networks, highlighting their promise to donate part of their profits to medical research.
October is the month of the fight against breast cancer. Under the hashtag #PinkOctober, many fashion actors such as Ralph Lauren, Estée Lauder, or Beautyblender meet to discuss their commitment to the cause. It is also the case of these Arab brands who do not hesitate to communicate to engage their community in this field.
For example, the Saudi brand Honayda is committed through its creator Honayda Serafi, who writes on Instagram: “To all women who have fought against breast cancer and to those who are still fighting it, you are champions”. With this message, she wants to raise awareness of the disease and remind her entire community to go for regular screening.
Refreshing collabs
The Bahraini brand Noon by Noor, created by Al-Khalifa cousins, has set up a “pink selection”, made of draped dresses, tunics, T-shirts, pants, and jackets cut in different shades of the color attributed to this struggle. The project was launched in collaboration with Think Pink, an association fighting breast cancer in Bahrain. Buyers are invited to purchase their favorite pink-tinted pieces throughout the month of October, with 10% of the proceeds going to Think Pink.
Kuwaiti props maker Marzook has been added to the list. The handbag specialist offers discounts of up to 15% on its entire range of pink bags. Again, the profits will be donated to charity.