Nabil Ayouch launches Aflamin, the first Moroccan streaming platform

Launched by the start-up Good Fellows on the initiative of French-Moroccan director and producer Nabil Ayouch and Ali N’Productions, Aflamin aims to bring together a wide range of independent films from Morocco to conquer a new audience. According to a press release, the available content has been acquired from some forty producers, some of whom have won awards, and whose work will be promoted.

Covering almost all Moroccan cinema

The platform aims to cover almost all Moroccan films by 2024, even though they remain difficult to access after their release in cinemas. As such, Aflimin will have a rights protection system, and will considerably fight against film piracy which parasites the market. For the time being, Aflamin already offers around 200 hours of viewing time, and proposes a thematic categorisation of audiovisual content in order to facilitate the search and personalised discovery of its users.

 

 

Organising the meeting between filmmakers and the Moroccan people

Nabil Ayouch is aware of the issues affecting the national cinema. “Moroccans, and in particular the youth of our country, love their cinema. And yet they have few opportunities to see or review recent or heritage films,” he says. His ambition is therefore to solve the lack of audience for the country’s film talents and the public’s demand to discover their cultural heritage in images.