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The 3rd edition of the Arab Men’s Fashion Week, half digital

The Arab Men's Fashion Week featured world-renowned celebrities such as Bollywood actress Urvashi Rautela.

The Arab Men's Fashion Week, an event aimed at developing the men's fashion sector in the Arab world took place this weekend. In a complicated health context, promoting regional talent on the international scene required the use of technology. The designers have thus highlighted the creativity and authenticity of the Arab world in a dazzling show and ... dematerialized.

The 3rd edition of the Arab Fashion Week was held from January 28 to 30 in the Dubai Design District, in collaboration with The Arab Fashion Council! Affected by the pandemic context, the whole show was broadcasted live by Meta (formerly Facebook), in order to allow the regional talents to be exposed to the whole world thanks to digital! This Fashion Week thus illustrated the digital adaptability of the fashion industry.

A local and international event

The event featured 15 shows from regional designers: United Arab Emirates, Lebanon, Jordan, Libya; and international: United States, United Kingdom, France. Among the participants was the Emirates-based Filipino designer Furne One Amato. He opened the ball with a collection of 30 pieces called “Ambush“, composed of dresses adorned with crystals, signature of the designer, including worn by the Miss Universe 2020 and 2021, Laura Olascuaga of Colombia and Nadia Ferreira of Paraguay.


Amato Couture opened the Arab Fashion Week show.

An online store to be at the forefront of the trend

A “See-Now; Buy Now” ephemeral boutique was set up by the FLTRD clothing store until February 1. It allowed attendees to purchase the fall-winter 2022-23 collections directly from the runway shows. According to Khadija Al-Bastaki, executive director of Dubai Design District, the mission of the event was to: “showcase the exciting talent and progressive thinking in the region, especially when it comes to broadening the discourse on menswear.”


Khadija Al-Bastaki pointed out the great ambitions of such an event.


A way for the Arab world to make its mark on the fashion industry!