The end of "data on demand"? In the United Arab Emirates, the Telecoms Regulatory Authority has expressly requested Etisalat and du operators to discontinue the billing service based on mobile data consumption.
The objective of this measure is to put an end to surprise invoices. Until then, users could, at any time, subscribe to the data service at will, and not pay the invoice at the end of the month, depending on their consumption.
Problem: many of them did not think about canceling their subscription, and could easily become liable for large sums. An undesirable situation, which the Emirati Telecoms Regulatory Authority (ART) has decided to remedy.
In order to protect the subscribers from excessive charges of the service “Pay-per-use data”, TRA instructed the operators (du and Etisalat) to discontinue this service unless the subscriber explicitly requests it from the operator.#TRAservices @theuaetra @etisalat @du pic.twitter.com/tVUsFWF4cy
— هيئة تنظيم الاتصالات (@TheUAETRA) July 9, 2019
Thus, since July 1, the service has only been available to users who explicitly request it.
Commenting on the decision, Hamad Obaid Al Mansoori, Director General of ART, said :”This decision reflects TRA’s keenness to achieve customers’ happiness by implementing the best international standards on the services provided by the licensees in the country, providing the best services and the highest quality, and giving the subscribers more freedom and flexibility in choosing the services they desire”.