Lifestyle
8.21.2020
By Far is launching a collection in honor of Arab women
The Bulgarian brand of shoes and other accessories By Far, very appreciated in the Middle East, has just dedicated a new collection of shoes and handbags to the Arab woman.
It is with the style of oriental women in mind, something between class and extravagance on the one hand and natural sobriety on the other hand, that the Bulgarian brand has imagined this new collection. Four new models of shoes, heels, sandals, tassels with stones, the most discreet too, are available for purchase online for the women in the world who would like to adorn themselves in the same finery as their Arab counterparts (the items are also available in the shop at Level Shoes in Dubai).
On the bag side, the luxury dimension is emphasized by re-imagining four models that have made the brand’s success and wrapping them in materials evoking opulence, such as crystal or silk.
The company’s on a roll
The brand, created by two Bulgarian twin sisters, is booming in the Middle East, where it claims an exponential increase in sales (400% in the UAE, 800% in Saudi Arabia). This is partly due to the fact that many celebrities, such as the model sisters Gigi and Bella Hadid, the Jenner sisters, or influencer Mimi Cutrell.
This success can also be attributed to the fact that the bags stand out from the competition thanks to prices up to 60% cheaper.
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