The Saudi Prince Khaled bin Alwaleed has decided to bring vegan culture to the Middle East. After the opening of Plantcafé, the first vegan restaurant in Hamala Hills in Bahrain, ten more will open in Saudi Arabia, The UAE, Egypt, Libya and London by 2020.
“My main goal is to throw industrial agriculture in the dustbin of history”, the vegan prince posted on his Instagram account.
“You don’t need to be a scientist to understand that climate change is real”Prince Khaled bin Alwaleed
As a defender of animal rights, and an activist for an environmental organization, Alwaleed confided to Startup Magazine: “Becoming vegan has really changed my life. I started to love the Earth more. It’s one of the reasons that I don’t want to invest in livestock. It’s a problem of sustainable development. I care, and Saudi Arabia should care as well”.
“A step in the right direction”
The President of the groupe KBW Ventures has decided to propose a healthier diet to the peninsula’s citizens: “Our region is part of the top ten countries affected by obesity. This is crazy, it’s a joke that we’re even arriving to this point. I don’t want to say that just opening 10 restaurants will solve the problem, but it’s a step in the right direction.”, he explained on Facebook.