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Lionel Messi launches the global campaign for Expo 2020 Dubai

Piraeus Greece - October 31 2017: Player of Barcelona Lionel Messi during the UEFA Champions League game between Olympiacos vs FC Barcelona at Georgios Karaiskakis stadium

Scheduled for one year from now, Expo 2020 Dubai is next year's flagship event. To arouse the envy and curiosity of expected visitors from all over the world, the International Exhibitions Bureau has relied on Argentinean footballer Lionel Messi to deliver in a short promotional video the importance of this event.

Expo 2020 Dubai wants to unite all over the world around a single message: “The world is better when we act together”. To bring its message of uniqueness and collaboration to the world, Expo 2020 Dubai recently unveiled a new video campaign featuring Argentine footballer Lionel Messi, Global Ambassador-designate for the 2020 World Expo.

In this one-minute video clip where gestures take precedence over words, Lionel Messi connects with people from different parts of the world – Kenya, India, United Kingdom, United Arab Emirates – through the language of football he knows well.

“A football team can only succeed by working together, and so can humanity. When people from different nations, cultures and backgrounds meet, we can better meet global challenges and create a better future for future generations”

Expo 2020 Dubai, an exhibition in favour of humanity

With a launch planned for October 2020 under the official slogan “Connecting Minds to Create the Future”, Expo 2020 Dubai, which will last 6 months, should welcome 25 million visitors between its opening and closing.

In 2016, Lionel Messi was appointed Expo 2020’s global ambassador because, according to the Expo 2020 press release, “Lionel Messi’s performance on the football field brings people together and his influence goes far beyond”.