Uber launches Uber Lite for low speed internet in Saudi Arabia and the United Arab Emirates © nopparat.k
To attract Saudi and Emirati users, the VTC platform has just launched Uber lite, a simplified version that works with limited data and a low-speed connection
After a smooth return to the Emirates capital last December, Uber is now deploying a new strategy in the region with Uber Lite, a lighter version of its application. In an attempt to increase the number of users in the United Arab Emirates and Saudi Arabia, the carpooling platform has focused mainly on telephone users with limited access to data but also on those with storage problems.
Uber lite, a good strategy to increase the number of users?
After a shutdown of their activities in the capital of the United Arab Emirates, Uber was again authorized by the CTI and the Abu Dhabi Ministry of Transport to return to the capital last December.
Despite its availability in more than 600 cities around the world, the platform still struggles today to capture a large part of the world’s population, including the MENA region. With the new Uber lite version available in Arabic and English, the platform aims to make many people aware that booking a car in a few seconds with little or no connection is now possible in Saudi Arabia and the United Arab Emirates.