The Airbnb tourist accommodation rental platform recently announced the launch of an Arabic language version of its website and mobile application. This should enable it to make a significant breakthrough in the Middle East and North Africa.
Airbnb aims to strengthen its presence in the Middle East and North African markets. With this objective in mind, the platform has just launched an Arabic-language version of its website and mobile application.
“Airbnb’s mission is to create a world where everyone can feel at home everywhere. With these Arabic and Hebrew versions, we are enabling more than 300 million people worldwide to be a part of Airbnb“
Airbnb : the expansion strategy
The US-based housing sharing company, which operates in 191 countries/regions and more than 81,000 cities, has chosen to make the use of its website more regional, as well as its mobile application, and therefore to allow users to browse in Arabic on its platforms. In addition, Arabic-speaking users will be able to pay in their local currency.
“We want to encourage more Arabic-speaking travellers to explore their favourite destinations through authentic local stays and experiences on the Airbnb platform”
While, from an economic point of view, Airbnb intends to make a significant breakthrough in these regions of the world, the platform also hopes that this initiative will encourage Arabic-speaking tourists to travel abroad via Airbnb.