This is a detail that should not be taken lightly, since it is one of the arguments that, according to the online travel agency Wego, allows Millenials (people born between 1980 and 2000) to choose their holiday destinations.
More than 41% of young people under 33 years of age prioritize the “ability to be posted on Instagram” of a destination when choosing where to spend their holidays. This study, conducted by the online travel agency Wego, ranks Dubai in the Top 5 most “Instagrammable” cities on the planet.
With more than 79 million hashtags, the city is in 5th position in the ranking, behind London, which leads with more than 118 million hashtags, and Paris, second with 101 million. In 3rd and 4th place come Nice and New York. In the rest of the ranking, there are other dream destinations such as Istanbul, Jakarta, Los Angeles, Barcelona, or Tokyo.
The impact of the social network
“Instagram is now one of the most important influencers, not only in the choice of destinations but also in the choice of specific activities, whether it is adventure, well-being, nature, urban environment, art, cuisine, etc.,” explains Mamoun Hmedan, Wego’s General Manager for the MENA region and India.
It should be noted that Dubai stands out the most in the culinary arts, with 26% of its hashtags including the term “food”.