Dubai Mall uses the Instagram Egg for promotion

On January 4, a UK-based Instagram user broke the world record of likes previously set by an Instagram post of influencer Kylie Jenner (18 million). How ? By posting a photo of an egg that, to everyone’s surprise, collected more than 40 million likes.

View this post on Instagram

Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang

A post shared by EGG GANG 🌍 (@world_record_egg) on Jan 4, 2019 at 9:05am PST

The Instagram egg in Dubai

Using this buzz that broke the internet, the Dubai Mall, decided to take this egg for a walk! On Twitter, the Dubai Mall posted a video of an egg, wandering through the mall, being photographed among the crowd and finishing its journey at the top of Burj Khalifa.

The world record egg with the most likes on Instagram having a blast at the world's most visited mall #TheDubaiMall#TDMDSF @DSFsocial

@world_record_egg pic.twitter.com/6XBmC4VVSx

— The Dubai Mall (@TheDubaiMall) January 15, 2019