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Dubai Mall uses the Instagram Egg for promotion

Remember the star egg from Instagram?

On January 4, a UK-based Instagram user broke the world record of likes previously set by an Instagram post of influencer Kylie Jenner (18 million). How ? By posting a photo of an egg that, to everyone’s surprise, collected more than 40 million likes.

The Instagram egg in Dubai

Using this buzz that broke the internet, the Dubai Mall, decided to take this egg for a walk! On Twitter, the Dubai Mall posted a video of an egg, wandering through the mall, being photographed among the crowd and finishing its journey at the top of Burj Khalifa.