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Moroccan carmaker Neo Motors markets their very first cars

Neo Motors, Morocco’s pioneering automotive manufacturer, celebrated a milestone last week as it marked the sale of its inaugural vehicles at the Ain Aouda factory. 

Moroccan Minister Mezzour expressed his pride in the achievement, attributing Neo Motors’ success to the skills of the Moroccan workforce. According to him, “it also testifies to the confidence we have in Moroccan skills and our willingness to support them.” CEO Nassim Belkhayat echoed this sentiment, underlining the national pride associated with the sale of the first all-Moroccan-made cars.

“This is a first step. I’m proud to contribute to strengthening the ‘Made in Morocco’ label and to be part of this fine competitive Moroccan automotive platform”, said Nassim Belkhayat, CEO of Neo Motors.

The delivery ceremony in Ain Aouda also featured the formalization of agreements aimed at advancing Neo Motors’ growth and development. Among these agreements was a partnership with the Ministry of Industry and Trade and the Office of Vocational Training and Labor Promotion (OFPPT) to support the company’s human capital evolution.


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Additionally, Neo Motors sealed collaborations with key entities such as the Moroccan banking group Credit Agricole du Maroc (CAM), Sofac, Maghrebail, and Maroc Leasing.

The rise of Made in Morocco

Belkhayat emphasized that the project aligns with the industrial sovereignty ambitions by the Moroccan monarch, contributing to the “Made in Morocco” label and fortifying the country’s position in the global automotive landscape. Neo Motors, founded in 2017, currently produces 3,000 units annually, with plans to increase production to 15,000 vehicles per year and venture into electric vehicle manufacturing.

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Published on 12 December 2023