The Paris Fashion Week has just started in a context still disturbed by the coronavirus. While some designers, like the Lebanese Zuhair Murad, choose not to show their collections this season, a showroom entirely dedicated to Arab designers will open tomorrow, rue Saint-Honoré, in Paris.
Paris Fashion Week takes place with the backdrop of the Covid-19 pandemic, and that is most likely the reason why the initiative was born. It emanates from an association between the Federation of Haute Couture and Fashion, and the Arab Fashion Council, with the aim of highlighting Middle Eastern designers and allowing them to get in touch with the media and international buyers.
“Arabs in Paris”
The idea was to create an exclusive showroom that would highlight Middle Eastern designers and allow them to get the recognition they deserve. This is now done with the showroom “Arabs in Paris” which will open its doors from September 30 to October 5, 2020.
Talent to spare
Among the participating designers are Lebanese designer duo Azzi & Osta, Esmod graduate Aboud Jammal, Lebanese women’s clothing brand Ecaille, New York-based handmade jewelry brand Saad Collection, Jordanian ready-to-wear brand Mada’En, and Emergency Room Beirut, a clothing store based in Lebanon’s capital.
For lovers of Arab designers, go to rue Saint-Honoré in Paris, where the showroom will rub shoulders with luxury boutiques such as Dior or Fendi.