Opened last January, the VOX Cinema theatre at the Red Sea Mall in Jeddah will screen for the first time on March 14 a Saudi feature film, "Roll'em" by Abdulelah Al-Qurashi.
After showing the films Mary Poppins Returns and Aquaman among others, the VOX Cinema theatre located at the Red Sea Mall in Jeddah is about to switch to local colours. On March 14, the 12-theatre multiplex will broadcast Roll’em, a Saudi film by Abdulelah Al-Qurashi and co-produced by Abdulrahman Khoja.
Written and produced over three years with an all-Saudi team, the film follows the story of Saudi filmmaker Omar Nizar who realizes during a trip to Jeddah that he does not know his city as well as he thought he did. His meeting with a retired cinematographer who was very popular in the 1970s was decisive.
Jeddah, a city in the midst of a cultural rise
While Roll’em aims to show a different image of Jeddah to the public, this desire coincides with the cultural changes that the city is undergoing, particularly through the gradual opening of cinemas. In five years’ time, the Emirate group Majid Al Futtaim, owner of the VOX cinema chain, hopes to open nearly 600 cinemas thanks to an investment of $533 million last year.