On april 12 began the month of Ramadan for all Muslims. Thus, until May 12, and for a month, is established a period of recollection during which all followers of Islam will restrain themselves from eating, drinking or smoking from dawn to sunset. And to support them, Snapchat offers all its listeners a range of programs to celebrate this holy month.
In order to make this month more festive, the social network Snapchat, known all over the world, has announced the launch of not less than 60 new shows designed especially for the month of Ramadan.
Partnering with broadcasters, digital publishers and creators in the Middle East and North Africa (MENA) region, its goal is to develop dynamic and entertaining content to allow its consumers to access new content specifically tailored to the holy month of Ramadan directly on their cell phones and at their convenience.
“Today, people are spending more time on social networks and are increasingly interested in mobile content. The majority of our listeners in the region use Snapchat every day” says Fahad Alkhamisi, head of digital media at the Saudi Broadcasting Authority. “So we need to leverage our successful partnership with Snapchat to provide them with new and exciting content this Ramadan” he continues.
Thus all Snapchat subscribers will be able to access for 30 days, thanks to Discover partners, many shows such as “Lovin Saudi Ramadan Eats” by Augustus which makes all gourmet listeners discover the millions of flavors of the Arabian Peninsula, the “Anasala Family” which shares all its daily habits in order to blossom during this holy month around its family and friends or the show “Cosmo Mukbang” from ITP which allows, as for it, to laugh, occupy and amuse the users of the social networks by putting in scene various influencers who share their fashion, beauty or food routines.
“Snapchat’s Discover is the preferred digital format during Ramadan and allows for the delivery of shows made by the region’s top media publishers, safely and uniquely designed for Snapchat” assures Sara Abu Aahra, head of strategic media partners, MENA and India, at Snap.
A success all the more crazy as Snapchatters in the region claim to spend more than 30% more time on social networks compared to last Ramadan, when they were already using the application for an average of 77 minutes a day.
Today, according to Snap Inc. internal data for UAE, Discover has become much more used than the 10 most popular TV channels in Saudi Arabia…