Resulting from a collaboration between the Arab Fashion Council and the Federation of Haute Couture and Fashion (FHCM), the “Arabs in Paris” project showcased the creativity of Arab designers during the Paris Fashion Week. For six days, from September 30 to October 5, 2020, a showroom in the prestigious rue Saint-Honoré was dedicated to them.
For Jacob Abrian, CEO and founder of the Arab Fashion Council, Arabs in Paris “is an excellent initiative to link Arab and French design cultures. We are very honored to give this opportunity to our talents and to officially present them at the Paris Fashion Week”. A statement shared by Mohammed Aqra, Director of Strategy of the Arab Fashion Council, who tells us more about this project.
1 – What is the objective of this initiative?
The initiative aims to develop the vision of the Arab Fashion Council in building a creative economy in the Arab region. We want to promote our talents globally, to international buyers and the press. With “Arabs in Paris”, we also want to reduce the gap and create a bridge between the Arab and French fashion industries. Paris is undoubtedly one of the most important fashion capitals. This city has been able to give life to many brands, while implementing international standards.
2 – Which creators took part in the project?
For this first edition, the designers who were selected by the Arab Fashion Council jury are the Lebanese designers duo Azzi&Osta, but also Poise Design, a luxury shoe brand based in Beirut, and Aboud Jammal, a young designer graduated from ESMOD. Not forgetting the Lebanese label Écaille for women’s fashion, the family jewelry brand Saad Collection based in New York, the Jordanian House Mada’en and the ready-to-wear brand Emergency Room Beirut.
View this post on Instagram
On the Official #pfw schedule – The international duo @azziandosta presented RTW – SS21 collection ‘HOLIDAY’ at @parisfashionweek with Arabs In Paris, a showroom and presentation coordinated by @fhcm and @arabfashioncouncil #ArabsInParis stay tuned for more. #ArabFashionIndustry #AzziandOsta #ParisFashionWeek
3 – How was the setting up of the event?
It is in a difficult period, affecting the whole world, that the project has developed. In the context of Covid19, we successfully managed to coordinate the showroom and presentation space at number 233 rue Saint-Honoré in Paris, respecting travel restrictions and sanitary measures. Not all the designers were able to attend the project in person, but our teams on the ground handled the logistics brilliantly and ensured the smooth running of the event.
4 – Would you like to repeat the experience next year?
We are committed to renewing the initiative next year and to be present at each Paris Fashion Week. We have received excellent feedback from the media and buyers. The designers have been warmly welcomed by the French fashion industry, which is very promising for us. Our next appointment is in January 2021, during the Haute Couture Fashion Week.