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Middle East : What to remember about the Arab Fashion Week

This Monday, Saudi Arabia launched the Arab Fashion Week, a media-only event where, for a few days, the works of the greatest fashion designers of the international art scene will be paraded.

With virtual collections, the shows gave a glimpse of the old school glamour of Riyadh, the jewelry of Beirut and the avant-garde looks of the French capital. A look back at these first shows. 

Launch of the Fall Winter 2021 season for the creations of the famous brand Amato 

The Arab Fashion Week started on Monday March 29 with a collection of the famous Emirati and now international brand, Amato.

Thanks to a five-minute film by filmmaker Alex Suhorucov, featuring former Miss Universe Pia Wurtzbach, Amato offered dramatically structured dresses in tulle and beads. Despite a pronounced gothic feel, all in black and covered in beads, the brand was able to put Amato’s ultra-feminine signature into perspective.

“This particular film, even with its dark tones, has many underlying symbols and messages about femininity, fearlessness, bravery, survival and hope,” said the brand’s executive in a press release 

To accessorize their outfits, models wore barbed wire eyeliner and temporary tattoos in the shape of stars, spiders and roses for a bold look. 

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Highlighting the design of Nohma Design

Working in the disciplines of architecture and fine jewelry, this multi-talented studio wanted to showcase their jewelry in linear and three-dimensional forms during this week

Bold, almost masculine, but created to fit the hand of a woman, it is thanks to their innovative and unusual side that these works held the attention of all virtual visitors

A great success for this creator who knew how to make the border between jewelry and architecture even more porous than it was already. 

A mixed collection signed Situationist 

The young Georgian designer Irakli Rusadze, has paraded his brand, Situationist.

Opening with a hairy mohair coat for the men, his designer showed the numerous audience his range of coats, interspersed with scattered suits for the men and boldly patterned dresses for the women, with very marked 1980s silhouettes.

These events are an opportunity for this renowned designer to present his own vision of style and affirm the future of progress and liberalism. For him, “clothes should not speak of the shape of the body, but rather of the personality of the person who wears them“. 

Faced with the pandemic and the various confinements, a successful bet for these varied creators who have given a new lease of life to the international art world. 

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Deep dive into the saudi fashion and design scene

Published on 30 March 2021

#fashion industry